It all began with masks, hand sanitizer, and toilet paper. More recently, however, small businesses across the United States are experiencing the effects of an unexpected coin shortage due to less foot traffic and customers not wanting to handle cash or loose change. The Federal Reserve, which rationed its distribution of coins to banks and small businesses, slowed its workflow due to COVID-19 at the beginning of the pandemic. However, because of the current shortage, it is now attempting to increase production to supply an overwhelming demand of coins from smaller stores, merchants, and grocers throughout the country.

In recognition of the negative effects of the coin shortage, Cubby’s Convenience Stores has partnered with the Food Bank for the Heartland and Feeding South Dakota to collect and donate loose change to feed families in need. Any customer visiting a Cubby’s Convenience Store in the Nebraska, Iowa, and South Dakota areas can donate their loose change or round up to the nearest dollar on their transaction.

During such a time of uncertainty, it is rewarding to know that pennies can make a difference to small businesses and banks in your community. Next time you say, “keep the change,” it will have a whole new meaning for families throughout the Midwest who benefit from the services of Feeding South Dakota and Food Bank for the Heartland. Visit their websites or your local Cubby’s Convenience Store today to donate, round up, or exchange your loose change for a worthy cause.